PolkaDot Social is currently coaching Asheville’s DJ Dudez, a group of four musically talented teens, in marketing efforts that optimize their target demographic’s use of social media. In this instance, their small business purchased a package providing ongoing guidance as opposed to full management of their social media marketing.
The process underway includes:
- Identification of target demographic markets;
- Creation of a company persona;
- Establishing uniform branding tools;
- Creating a content stream of interest to target markets; and
- Establishing a schedule for communications
Using our mutually agreed-upon findings, PolkaDot created a professional WordPress website and DJ Dudez is adding pertinent content. Peek here.
The business owners receive personalized attention from PolkaDot Social as issues arise. Ultimately, DJ Dudez will continue implementing informed marketing strategies on their own.
“PolkaDot suggested we schedule a photographer for this week’s gig. We’ll have photos and video on the sites next week. We’re getting a much better idea how to connect with potential clients in person and online. So cool.”
–Noah Seidenberg, DJ Dudez.com