One Two-Minute Tool© underutilized by small business owners is the Facebook Event. An Event is a concise, easily shared digital announcement of an event featuring your business’ expertise or interests. Entertainers use events to promote and build excitement for performances. Retailers while retailers find events useful to galvanize brand loyalty and increase numbers of followers.
Old marketing broadcast generic one-way messages. New marketing uses digital media to build relationships between your brand and clients who are actively interested in your niche. Could there be a simpler success strategy than giving self-selected clients exactly what they want? Social media deliver this golden opportunity. With Facebook and other social media channels, […]
Organizers of Celebration Israel, Asheville’s annual transformation of a shady creekside property into a day-long Middle Eastern marketplace, are smiling and confident about this Sunday’s event thanks to PolkaDot Social’s design and marketing assistance. PolkaDot Social’s marketing efforts for the festival, a major fundraiser for children’s programming at North Asheville’s Congregation Beth Israel, include: Branding; Creation […]