Old marketing broadcast generic one-way messages. New marketing uses digital media to build relationships between your brand and clients who are actively interested in your niche.
Could there be a simpler success strategy than giving self-selected clients exactly what they want? Social media deliver this golden opportunity. With Facebook and other social media channels, your clients become a supportive community. Satisfied clients recommend your business publicly to dozens of friends and potential clients.
With a click on “Like,” a potential customer is inviting you directly into her newsfeed. She has shown an interest in your business and has issued an invitation to build a relationship. Does your current Facebook business page give her what she wants?
Where do you go from here? PolkaDot Social’s process helps you:
- Define your Brand
- Identify your Buyer Persona
- Create a Customized Content Stream to reach this buyer
- Create a Marketing Plan to deliver customized content to this buyer
Implementation of the Marketing Plan may involve coaching for a staff member responsible for your Facebook business page, full social media management, or simply documentation of your Marketing Plan for gradual implementation in phases. We’re flexible.
Let’s talk about how we can help your business make the most of niche marketing using social media.